I don't know if it's all the orgnaic-ness of the ingredients, but this chocolate has a very interesting flavor. There's a lot more personality in it than in, say, Hershey's milk chocolate. It is for that reason that I have rated this chocolate one bar above Hershey's milk chocolate.
This is the first organic chocolate for me, and this is a milk chocolate, so I'm not entirely sure how much of the interesting flavor is due to being organic. Perhaps I can revisit this chocolate again later after I've tried more organics. In any event, this chocolate has a lot of undertones in its flavor. Some that were immediately clear were malt and carmel. Two others that surprised me with their presence later were salt and nuttiness. I should take a moment to say that I find salt and nuts to greatly enhance the flavor of milk chocolates, and in some rare cases, dark chocolates. Valrhonamakes a divine dark chocolate with hazelnuts that I'll review if I ever branch out into reviewing chocolates with nuts.
Both salt and nuts are complementary flavors that add a lot of richness to the chocolate without taking away from the chocolate flavor itself. Many milk chocolates add more milk, cream, or cocoa butter to add richness by adding fat. Of course, adding fat means taking away cocoa. So an underlying saltiness and hint of of nuts are a good thing.
Anyway, if you can find this chocolate anywhere, I'd suggest giving it a try. It's certainly interesting and different. I know it's available in parts of California, since my mom sent me the sample I used from there.
This chocolate reminds me a heck of a lot of Hershey's Special Dark. It has about the same color, the strength of the chocolate flavor is about the same, and I think the balance between chocolate and sugar is about equal as well.
It is, however, not identical. This is a crisper chocolate, with a finer grain. While it is smooth in the mouth, it does take some time to melt and I found that it took too long for the flavor to really develop. The great chocolates I have had all made their presence known immediately. This chocolate is considerably more timid in that respect, only letting its flavor out after a good bit of melting and chewing.
Certainly this is not a bad chocolate, but it does nothing to distinguish itself from many others I have tried. If you had to choose between this chocolate and Hershey's Special Dark, the only reason to choose this one would be because it is organic.