Lindt's packaging shows a care for the product that you don't find in many other chocolates. The foil wrapper underneath the label is sealed around the chocolate bar, not merely folded around it like you usually see. Further, the wrapper is not just a paper strip that wraps around the bar but leaves the ends exposed; it folds around all sides of the bar to protect the foil wrapper. This is an excellent packaging job, and ensures that the chocolate will arrive to you undamaged by moisture or other contaminants (unless it has been truly mishandled during shipping).
This chocolate really tastes quite good, and makes a fine eating chocolate. It's not so expensive that I feel compelled to hoarde it or make it last as long as possible, so it's good for those occasions when I want to indulge in a lot of chocolate.
This chocolate misses getting a 4 rating because it isn't very smooth. It's about as smooth as Hershey's Special Dark. Also, I think it's just a bit too sweet. The ingredient list on the label shows chocolate second after sugar, but I suspect that it's just barely second. A touch more chocolate and a touch less sugar would make this a much better bar.
This is a very sweet chocolate. Right away when you put some in your mouth, you taste the sugar. After that you taste the chocolate, and you notice the malt flavor as well. I happen to like malted chocolate, so this scores points with me, and is why this chocolate gets a 2.5 rating. Without the malt I'd have had to give it a 2 because it's such a lightly chocolate flavored chocolate. In fact, if I were to eat one bite of the Lindt dark chocolate while blindfolded, followed by a bite of the Lindt milk chocolate, I would probably not be sure whether the second bite was milk chocolate or white chocolate. Overall, I'd say this is a more interesting, if less chocolaty, milk chocolate than Hershey's.