Dove chocolates are made by the M&M*Mars company, a division of
Mars, Inc. Mars is, of course, known for their wide selection of
candy bars. Apparantly, they decided that they couldn't be credible
in the plain chocolate market under the name "Mars," so they invented
a new name. They have a web site,
but it's password locked and I couldn't see what was there.
Dove is kind of expensive, too. The small sized bars break into five
little chocolate squares, which total 1.3 oz. (36.9 g.). I get the
impression that Mars, Inc. is trying to create the appearance of a
gourmet chocolate without actually going to the effort of making a
true gourmet chocolate lover's chocolate. But the actual chocolate
isn't bad, so who's to complain?
I have mixed feelings about this chocolate. On the one hand, it
tastes pretty good. On the other hand, I have to question its claim
to being a true "dark chocolate" since it has milk in it. Here's the
ingredient list: sugar, chocolate dutch processed with alkali, cocoa
butter, chocolate, milkfat, soy lecithin, artificial and natural
flavors, milk. Notice that there are two milk related ingredients, as
well as two chocolate ingredients. Weird.
It's certainly not a bad chocolate to eat, though. It's very smooth,
almost unnaturally so. It doesn't feel smooth in the same way that my
favorite chocolates do, but in a way that suggests they put something
in it which makes it feel smooth. Maybe I'm being overly suspicious
of Corporate America. Unlike their milk chocolate, I can definitely
taste the alkali part, which is a good thing. This is pretty sweet as
dark chocolates go, but it has a good, solid, chocolate flavor to it;
definitely better than Hershey's Special Dark.
It's ok. It's pretty sweet. It's a bit better than the old Hershey's
standby, but not a heck of a lot. The ingredient list is sugar, cocoa
butter, skim milk, chocolate, milkfat, chocolate processed with
alkali, lactose, soy lecithin, vanilla extract, and natural flavors.
The interesting bit in that is that chocolate is listed twice, in
different forms. To be frank, I can't taste the alkali part, but I
guess that's what they mean by "New! Richer Flavor" on the label.
Overall, not bad. A bit too sweet, and tends to cause throat-burn if
you eat it too fast or without anything to wash it down with. Tough
call between 2.5 and 2.0.